Trusted by 1200+ Agencies
Worked alongside eCommerce agencies, technology partners, and online retail teams across multiple successful launches.
Our Story
NorthStar began after years of building products and delivering technology for ecommerce teams. Founded by Pritesh Gajjar, with over two decades in technology, our work has focused on ecommerce platforms-themes, apps, and storefront components for BigCommerce and Shopify.
Over time, a clear pattern emerged. Ecommerce builds rarely fail because of technology. They fail because of unclear direction and rushed decisions. NorthStar was created from this realization: clarity first leads to systems that scale with confidence. We turned that into a curated marketplace-production-ready themes, apps, and components for real-world growth.
Why we do this
Most ecommerce builds don't fail because of technology. They fail because of unclear direction, fragmented teams, rushed decisions, and delivery without a long-term view. Without clarity upfront, even strong execution struggles to scale.
NorthStar exists to bring structure and clarity to ecommerce delivery. Our marketplace gives teams production-ready themes, apps, and components so they can move with confidence and scale cleanly-without reinventing the wheel.
Powering Growth Through a Curated eCommerce Marketplace
Our marketplace brings together themes, apps, and storefront components for BigCommerce and Shopify. Production-ready builds that help agencies and brands launch faster and scale with confidence.
1200+
Projects delivered successfully
20+
Years of development expertise
2
Platforms we focus on (BigCommerce & Shopify)
100%
Client satisfaction focus
Our Values
These principles guide every decision we make and every system we build.
Clarity
We remove confusion before taking action. Direction comes first. We invest time in understanding the problem, aligning context, and defining the right path before execution begins. Clear thinking upfront leads to better decisions and stronger outcomes.
Direction
Every decision points toward long-term outcomes, not short-term motion. We evaluate choices based on where the business is heading, not what feels urgent in the moment. Progress only matters when it moves in the right direction.
Ownership
We stand behind our recommendations and the systems we help build. We take responsibility for both the decisions we make and the impact they create. We do not hide behind scope, handoffs, or assumptions.
Intent
Nothing is built by accident. Every choice serves a purpose. From architecture to execution, we act with intention and avoid unnecessary complexity. Thoughtful decisions create systems that are easier to maintain and scale.
Partnership
We work with teams, not around them. We believe the best results come from collaboration, shared context, and mutual trust. Our role is to support, guide, and grow alongside the teams we work with.
Durability
We build systems meant to last, evolve, and scale. Our focus is on solutions that remain reliable as businesses grow and change. Long-term stability matters more than short-term wins.
Our North Star for guiding ecommerce builds
Vision
To be the guiding light for ecommerce teams navigating growth and complexity.
We envision a future where teams build with clarity instead of guesswork-using a curated marketplace of themes, apps, and components for BigCommerce and Shopify. NorthStar exists to help brands and agencies find direction, launch faster, and scale with purpose.
Mission
To guide ecommerce teams with clear direction and production-ready marketplace components.
We bring structure to ecommerce builds by offering themes, apps, and storefront components that scale cleanly. Our focus is helping agencies and brands reduce rework, ship faster, and grow with confidence.
Plan your next commerce build
Launch apps, themes, sections, or add-ons faster using proven marketplace components.
Free 30‑minute call.